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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media
Description:
Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.They share how a pandemic Zoom interview series turned into a movement: raising their first $50K from friends and family, moving to New York on a leap o...