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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper
Description:
When you’re up against giants, speed and creativity become your superpowers.Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through agility and purpose. He and Jason explore how to turn legacy brands into modern disruptors, why longevity beats reinvention, and what it really takes to build raving fans in a world...