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Podcast: Nudge
Episode: The Secret Behind KFC’s Success
Description: KFC keeps its recipe secret.Â
It’s stored in a vault in an unknown location.Â
Only two KFC executives know the ingredients.Â
Neither are allowed to fly on the same plane.Â
But this secrecy is illogical. The recipe isn’t important.Â
Today on Nudge, Richard Shotton explains how the secrecy makes customers more loyal.Â
He shares his favourite ad of all time, and we run one of his experiments on you.Â
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Read Richard’s book: https://a.co/d/fEW7amQ
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