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Podcast: Superlative
Episode: Andrew Herman On Building Panzera Watches Outside Of The Traditional Luxury Model
Description: In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Andrew Herman, co-founder of Panzera Watches, to explore what it really means to build a modern watch brand outside the traditional Swiss playbook. Andrew shares the unlikely path from importing affordable European watches into Australia to launching a globally focused direct-to-consumer brand built on value, quality, and accessibility rather than prestige markups. The conversation dives deep into supply-chain inefficiencies, pricing psychology, repeat customers, and why cutting out traditional retail fundamentally changes how watches are designed, marketed, and sold. Andrew also discusses Panzera’s distinctly bold de...