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Podcast: New Books in Business, Management, and Marketing
Episode: Gero Leson, "Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain" (Portfolio, 2021)
Description: Supply chains - and, especially, their points of failure - have become a global hot topic, encouraging us all to take a closer look at how goods move around the globe. Dr. Gero Leson has spent the better part of his career developing supply chains from the ground up, modeling a community-driven approach that holds a vision of interconnection and a broader understanding of success for Western culture.At natural soap company Dr. Bronner’s, Leson and his colleagues and collaborators have developed ingredient supply chains for key ingredients, including palm oil, cocoa, and olive oil, that ha...