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Podcast: Ask April Porter Podcast
Episode: 236. The Truth About Franchise Ownership: Fit, Failure, and Sustainable Growth with Marcos Moura
Description: Not every franchise struggle is a failure—and not every opportunity is the right fit.In this episode of the Ask April Porter Podcast, April sits down with Marcos Moura, a seasoned franchise leader whose journey includes early challenges, hard lessons, and long-term success with Amada Senior Care.Together, they unpack what most franchisees don’t realize until it’s too late: success isn’t about passion alone. It’s about alignment, self-awareness, resilience, and choosing the right model for how you operate as a business owner....