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Podcast: PR After Hours with Alex Greenwood
Episode: Philippe Borremans on International Risk and Crisis PR
Description: Philippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.
He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to...