Want to create an interactive transcript for this episode?
Podcast: #IMALLIN Podcast
Episode: Selling To The C-Level - The Ins And Outs Of Perfecting Your Message
Description: "Will the traffic or shipping manager get pissed if I go over their head?" is typically the first question asked... The second... is a silent question! "Sell the CEO, I can't do that, I don't have the skills and they have zero interest in speaking with me, why would I do that?" This couldn't be further from the truth. This idea of the C-level having ZERO interest in the overall performance of their company "must be hogwash"... When you position yourself properly, then ANY CEO will take the time to listen to y...