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Podcast: How I Do Content
Episode: 232. Consumer Behaviour Trends: How Your Ideal Clients are Making Purchase Decisions in 2026
Description: So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. It goes a little something like – AI this, authenticity that, blah blah blah. And look, I'm not saying those things don't matter but here's what I think everyone's missing…None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach.You can have the slickest funnel, the best SEO, the perfect Reel strategy BUT if you're fundamentally misreading what people actually want right no...