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Podcast: Pitching Powerhouse
Episode: WTF is Up With Paid Media Placements?
Description: WTF is Up With Paid Media Placements? 🤯
PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓
But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳
Clients see “PR agencies” guaranteeing placements in specific media outlets….
...which can lead to big problems! 😩
This is a HUGE red flag, but without being educated about what PR really means, clients won’t know to run the other way! 🙈
Knowing exactly what’s going on with paid media placements is t...