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Podcast: Around with Randall
Episode: Episode 264: Counting Planned Gifts for MGO's: Incentives that Drive the Correct Behaviors
Description: Planned giving wonโt grow if we keep rewarding gift officers as if it doesnโt exist. When incentives focus only on cash and pledges, we unintentionally steer MGOโs away from the very conversations that unlock transformational wealth. This episode tackles the internal challenge head-on: how nonprofits can count planned gifts (without violating accounting rules) in ways that motivate the right behaviors. Change the incentives, and you change the outcomes.