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Podcast: Pipeline Visionaries
Episode: Startup Marketing That’s Built to Scale
Description: In this episode, Ian sits down with Phyllis Fang, Head of Marketing at Transcend, where she leads go-to-market strategy for a data infrastructure platform powering compliant AI-driven experiences.Phyllis shares how she thinks about go-to-market strategy, building repeatable marketing systems, investing in thought leadership and IRL events, and creating the right culture for AI adoption inside marketing teams.Key TakeawaysThought leadership compounds over time. First-party research, executive voices, and clear points of view build trust long before buyers are in-market. Operational rigor matters, even in startups. Repeatable playbooks and clear ownership h...