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Podcast: Omni Talk Retail
Episode: REI’s CEO on Rebuilding Growth, Reinventing Membership, and Blending AI With Human Connection | NRF 2026
Description: In this Omni Talk Retail episode, recorded live from NRF 2026 at the Vusion booth, Mary Beth Laughton, President and CEO of REI, joins Anne Mezzenga and Chris Walton to discuss her first year leading the iconic outdoor co-op and the priorities shaping REI’s next chapter.
Mary Beth reflects on stepping into the role during a pivotal moment for the business, balancing retail fundamentals with innovation while staying deeply rooted in REI’s mission and values. She shares how REI is sharpening its customer focus around what the company calls the “Outdoor Evangelist” and why community, trust, and human expertise remain c...