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Podcast: Startup to Storefront
Episode: Jimmy DeCicco - Super Coffee
Description: Today's guest is Jim DeCicco, co-founder of Super Coffee. By now you're probably familiar with the rise of adaptogen-infused wellness products, but six years ago this emerging market was still in its infancy. Jim and his brothers Jake and Jordan saw the potential early on and dove head-first into this opportunity, with Jordan dropping out of school and Jim quitting his job on Wall Street. Their first wholesale was a whopping two hundred dollars, but they knew it was only the beginning. The path that they've taken since then has enabled their company's evaluation to explode from three million...