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Podcast: Keep Optimising
Episode: WhatsApp: High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI
Description: Luca Borreani is the CMO and Co-founder of ZipChat AI, who are helping eCommerce brands embrace Agentic Commerce.In this episode, Luca shares how eCommerce brands are using WhatsApp and AI to recover lost revenue, turn abandoned carts into conversations, and scale customer engagement without adding pressure to support teams.Dive in:[07:07] "Optimizing Abandoned Cart Conversations"[08:58] "Conversational Abandoned Cart Strategy"[13:39] WhatsApp Newsletter Strategy Insights[15:27] Personalized Customer Engagement Strategies[19:10] "AI Success Requires Structured Content"[21:59] Insider Tips from Luca!Treat WhatsApp as a...