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Podcast: It's No Fluke
Episode: E300 Alix McAlpine: GIPHY Study Shows It's Going Down in the Group Chat
Description: GIPHY/Censuswide Group Chat study for a deeper dive into the numbers.Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to scale while executing flawlessly.As VP Client Solutions and Advertising at GIPHY, Alix oversees global advertising strategy and client solutions, leading the execution of all sales collateral and proposals, product innovation and marketing, packaging, and creative production. Previously, she...