Want to create an interactive transcript for this episode?
Podcast: New Books in Communications
Episode: Sonia Hazard, "Empire of Print: Evangelical Power in an Age of Mass Media" (Oxford UP, 2025)
Description: Empire of Print: Evangelical Power in an Age of Mass Media (Oxford UP, 2025) offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infr...