Want to create an interactive transcript for this episode?
Podcast: Wholesale Hotline | Brent Daniels
Episode: Does This Guy Really Make $20M A Year In Real Estate? | Wholesaling Inc Show
Description: Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by Scott Pennebaker, who shares how he completed over 540 deals in 2024 and scaled from a local operation in Lexington, KY, to 35+ markets using a data-driven direct mail strategy..Show notes -- in this episode we'll cover:The power of direct mail is in its ability to outperform other marketing channels: Scott explains how targeted mailers, including check mailers, help focus on sellers with the highest propensity to sell.Sending 500,000 pieces of mail per month generates 4,400 inbound calls, leading to 1,100 appointments and 200+ contracts signed...