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Podcast: Scratch: CMO Interviews
Episode: Inside Webflow’s Bet on an AI-Native Web and What That Means For CMOs
Description: In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We’re effectively marketing to bots at this point! They dig into what this means in practice for...