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Podcast: Wine Talks with Paul K.
Episode: Building Michael Franzese Wines: Samvel Hakobyan's Immigrant Success Story and Michael Franzese's Transformation
Description: Wine branding is slow. It is different than other products; more rules, a limited set of consumers, and big brands standing in your way. These are the typical headwinds; unless your Samvel Hakobyan. I am convinced, despite the current tone of nah sayers and industry pundits looking for some kind of magic bullet to ease the woes of the trade, that proper and tested principles of business are more important now than ever—Persistance, perseverance, and passion; if you do not have these principles in your quiver, you are done. Where do these principals come from? are yo...