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Podcast: Strategic Counsel by ForthRight Business
Episode: Quick Hits: How to Win as an Underdog Brand with Paul Mellor, Mellor&Smith
Description: Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. In this Quick Hit, you’ll hear from Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand. And listen to the full episode here