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Podcast: Let's Talk Loyalty
Episode: Bakers Delight - Winner of Best Loyalty Program Launch (Archive Episode) (#737)
Description: Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and now also available to watch on www.Loyalty.TV and listen on Let's Talk Loyalty Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so we are delighted to share this story with you today.Our guest is Lucila Braga, who was previously the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.As a brand, quite simply, Baker’s Deligh...