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Podcast: The SaaS Revolution Show
Episode: How You.com 10x’d MQLs with multithreaded marketing
Description: The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com.
Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x’d MQLs and grew ACV by 86% in just two quarters.
Alex and Kady discuss:
- Why traditional GTM playbooks break down in the AI era
- What multithreaded marketing actually looks like in practice
- How to structure marketing teams for ownership and speed
- The ro...