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Podcast: Grassroots Marketing
Episode: Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy
Description: Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp. She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and as...