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Podcast: Digital Hospitality
Episode: Pitch The Tide – Runbin Dong: Founder, CEO of Scale Social
Description: In this Pitch The Tide session, Runbin Dong, CEO and founder of Scale Social, shares how his family’s restaurant roots led him to rethink modern restaurant marketing. Drawing from firsthand operator experience, Runbin explains why authentic customer content consistently outperforms polished ads and influencer campaigns. He introduces Scale Social’s QR-driven platform, which turns everyday guests into brand advocates by capturing real moments in-store, rewarding participation instantly, and amplifying the best content across paid and organic channels. At its core, the platform helps brands close the authenticity gap, drive measurable traffic, and scale genuine customer storytelling without adding oper...