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Podcast: Pipeline Visionaries
Episode: Scaling Demand Gen to Build the Next Unicorn with Jamie Grenney, CMO of OwnBackup
Description: This episode features an interview with Jamie Grenney, CMO of OwnBackup. Prior to OwnBackup, Jamie spent 11 years at Salesforce learning from the best in the business. Most recently, he led a large product marketing and enablement team as a Global VP at Okta, and is now working on making OwnBackup into his fourth Unicorn. On this episode, Jamie discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more.Key TakeawaysThe big shift that we're going to see in demand g...