Want to create an interactive transcript for this episode?
Podcast: Branding Deep Dive with Ahmed Cheema
Episode: 21. Branding Automotive Repair with Zar Syed Part 1
Description: Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops. In this episode, Zar shares tons of wisdom about leadership, operating a business, customer service, knowing your audience, and much m...