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Podcast: The Real Estate Espresso Podcast
Episode: The Average Does Not Exist
Description: When developers talk about underwriting, they often focus on the numbers and forget the product. Yet in real estate, the product is inseparable from the math. One of the most common strategic mistakes I see is the instinct to blend into the average of the market. It feels safe. It feels conservative. And it is often the most dangerous choices you can make. It’s a choice that is made even more compelling by the appraisers who look at your project and force you into the middle. Appraisers can’t make up the data and if there are no comp...