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Podcast: Online Marketing Podcast
Episode: Nugget: Stop Treating Your Audience Like One Group
Description: Don't treat everybody the same.Don’t put them all on the same email list.Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and wh...