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Podcast: Marketing Mistakes (And How To Avoid Them)
Episode: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking
Description: In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
EP 109: How Much Does Product Placement Cost
EP 102: Pr...