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Podcast: Can Marketing Save the Planet?
Episode: Episode 114: Marketing the city of Vienna - A Blueprint for Sustainable Change - with Florian Schleicher, Future Strategies
Description: Welcome back… our first episode of 2026 - and in this episode of Can Marketing Save the Planet, we are joined by marketing strategist Florian Schleicher.
Florian shares his experience and provides a compelling insight into how marketing acumen can be the driving force behind a major city’s sustainability transformation.
In an exciting project with Vienna’s policymakers, Florian demonstrates how marketing’s role transcended traditional campaigns, integrating strategic storytelling directly into urban planning and civic engagement.
An approach rooted in the immense, tangible impact cities have on our collective future, Florian was guided b...