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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands
Description:
Purpose can fuel performance—but only when brands truly understand who they serve.
In this episode, Jason Harris sits down with Carter’s CMO Sarah Crockett to explore how modern parenting is reshaping brand expectations—and what it takes to connect with one of the most values-driven and overwhelmed consumer groups today.
Sarah shares how her career has been guided by purpose, and how that belief is now shaping Carter’s approach to storytelling, value, and trust. Together, they unpack the cultural shifts defining millennial and Gen Z parents—from slowing down and letting ki...