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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: From Challenger to Framemaking: Redefining Modern B2B Sales with Karl Schmidt
Description: Most B2B deals don’t end in “no”.
They die quietly. No decision. No movement. No momentum.
In this episode, Marcus Cauchi speaks with Karl Schmidt,one of the leaders of the research teams that helped 100s of companies take advantage of the insights from The Challenger Sale.
Buyers now do most of their thinking before they ever speak to a salesperson. Buying committees have doubled. Information is everywhere. Confidence is not.
This conversation explores why traditional sales approaches struggle in this reality, and why the best sellers are no longer...