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Podcast: Payments on Fire™
Episode: Episode 159 - The Top KPI of International E-Commerce - Ralph Dangelmaier, CEO, BlueSnap
Description: If you're an e-commerce merchant selling across border, you've got to answer a few questions: What methods of payment should you support in each country you sell in? Not every country is as infatuated with cards as is the U.S. And even if customers in those countries are using cards, how do you optimize your authorization rate? If you're not sophisticated about this, your decline rate could exceed 40%, a huge hit. It turns out routing transactions via local acquiring banks is one answer. But how do you do that? Subscription services store card numbers or a tokenized...