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Podcast: Locked On Oklahoma State - Daily Podcast On Oklahoma State Cowboys Football & Basketball
Episode: OKLAHOMA STATE JUST WENT ALL-IN! WHAT $10 MILLION IN BASKETBALL NIL CHANGES!!
Description: #OklahomaState #GoPokes #OSUBasketball
Oklahoma State basketball may be entering a completely new era.
Reports and conversations around the program suggest OSU could be operating with a $10 million NIL budget for men’s basketball — and if that’s true, it changes everything for Steve Lutz and the Cowboys.
In today’s episode of Locked On Oklahoma State, we break down:
• What $10M in basketball NIL actually means in today’s college hoops landscape
• How OSU stacks up nationally compared to blue-blood programs
• What this kind of budget allows Steve Lutz to do in recruiting and the transfer portal
• Why perception matters just as much as th...