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Podcast: Superlative
Episode: John Isaac On Artisans de Genève And The Business Of Watch Personalization
Description:  In this episode of the Superlative Podcast, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch at the highest level. John traces his journey from early restoration work in Paris to building one of the world’s most respected bespoke watch ateliers in Geneva, shaped by his grandfather’s philosophy of dedicating one’s life to serving individual clients. The conversation explores why Artisans de Genève is not a watch brand but a complementary workshop, how legal and cultural realities shape the custo...