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Podcast: The PR Podcast
Episode: 243. Liz Burke, Reporter and Professor, on TV, TikTok and how to Tell a Story
Description: Liz Burke is an Adjunct Assistant Professor of Journalism at Hofstra University and a reporter at News 12 Long Island, teaching the next generation of journalists while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an informative master class in how to be a better reporter, tips and advice on storytelling, TV tech and more.The PR Podcast is a show about how the news gets...