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Podcast: It's No Fluke
Episode: E303 Elizabeth Pigg: Unpacking the Latest Annual Snacking Trends
Description: Elizabeth Pigg is the Chief Communications Officer of That’s it., makers of the No. 1 Fruit Bar in America. She joined the company in 2020 as Vice President of Marketing and was later promoted to Chief Marketing Officer, where she led efforts to strengthen its digital presence, eCommerce, and influencer marketing. In 2024, she pivoted her role to Chief Communications Officer, returning to her roots in brand storytelling and media strategy after nearly two decades as a senior leader at Edelman.At Edelman, Elizabeth led digital communications and marketing for several brands, most notably Ben & Jerry’s, helping the brand...