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Podcast: Strategic Counsel by ForthRight Business
Episode: How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative
Description: Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? We wanted you to learn from an expert with a ton of experience here, so we welcomed on Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with bran...