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Podcast: MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
Episode: EP. 275 From Excited to Sustainable: Lorien Caldwell on the Middle Part of Business
Description: In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She’s now booking into next year and navigating growth with more self-trust and personal power.
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