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Podcast: Let's Talk Loyalty
Episode: Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Brandon de Kock is Director of Storytelling for WhyFive Insights, South Africa. At the South African Loyalty Awards 2025, he was recognised at the most influential personality in the industry, with his late-business partner, Stuart Lowe.They produce a comprehensive view of the South African consumer class which represents 85% of consumer spend, called the BrandMapp study. HeDeeply understands the power of research to help brands understand ‘why' consumers be...