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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Using a Data-Driven SEO Approach with Kyle Roof
Description: Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings. Kyle Roof, SEO consultant, patent-holder, product developer and trainer, is here to dispel a myth. People may believe that high-ranking pages in Google equate to the best content, but in reality, the Google algorithm boils down to math -- without human intervention. So it isn't necessarily the best content that wins, it's the most optimized-for-Google content that wins. (Case in point - check out the presentation link below in which Kyle presents how he boosted a site to a page one ranking u...