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Podcast: Keep Optimising
Episode: WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better
Description: Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles.Rich is back on the podcast to explore WhatsApp marketing for eCommerce, sharing the biggest mistakes brands must avoid and how to use the channel in a way customers actually welcome.Dive in:[05:34] "WhatsApp Marketing Mistakes Overview"[06:40] "WhatsApp: Broadcast vs. Conversation"[12:38] "Address Change via WhatsApp"[15:58] Questionable SMS to WhatsApp Strategy<...