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Podcast: Let's Talk Loyalty
Episode: #157: L'Oreal, Wyndham Hotels and Toys R Us - Loyalty Insights with Alyssa Callahan
Description: A wide-ranging conversation with L'Oréal's new Director of Loyalty for their Luxe Division, Alyssa Callahan.L'Oreal is a leading brand in the beauty industry with a huge global portfolio which includes brands likes Lancome, Kiehl's & Yves Saint Laurent.Alyssa shares her key objective to help these luxury brands demonstrate their loyalty to customers who increasingly buy directly online, with the channel having grown dramatically throughout the pandemic.Alyssa also shares learnings from her loyalty career in Wyndham Hotels where she created compelling subscription programs to help guests enjoy increased flexibility with their p...