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Podcast: The Better Than Rich Show
Episode: How to Build a Premium Home Service Brand That Scales
Description: Growing a premium home service brand is not just about better marketing. It is about trust, craftsmanship, and building real relationships. In this special Member Spotlight episode of The Better Than Rich Show, host Mike Abramowitz sits down with Brian Danque, owner of The Lighting Lizards in Cocoa, Florida, to unpack how a design-focused approach to outdoor lighting is helping him scale with confidence. Brian shares how he went from running an electrical contracting business to building a standout landscape lighting brand rooted in artistry, emotion, and client experience. He explains what separates true luxury ou...