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Podcast: SharkPreneur
Episode: Episode 1241: The Long Game of Success: Zico’s Journey from Concept to Coca-Cola with Mark Rampolla
Description: If your brand feels too small to matter, this blueprint shows why that might be your unfair advantage.In this episode of Sharkpreneur, Seth Greene interviews Mark Rampolla, Co-Founder and Co-Managing Partner at GroundForce Capital, who unpacks how a niche idea became a global category. Mark shares the strategy that took ZICO from yoga studios in NYC to nationwide shelves, the discipline behind constant pitching and fundraising, and why exits aren’t the finish line. He also discusses his new book on putting freedom first, and his work at Ground Force Capital (backer of brand...