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Podcast: Tech Can't Save Us
Episode: Weaving the Future of Sustainable Textiles with Mijke van Ballegooijen, CEO of BYBORRE
Description:
This week on Tech Can't Save Us, host Paul David is joined by Mijke van Ballegooijen, CEO of BYBORRE, a pioneering textile innovation company based in Amsterdam that's redefining how fabrics are designed, produced, and valued through data-driven design and radical transparency.They discuss the fundamental problems plaguing the global textile industry, which accounts for up to 10% of global carbon emissions, including fragmented supply chains, overproduction, and greenwashing. Mijke explains how BYBORRE is tackling these challenges through true on-demand production, focusing on longevity over recyclability, and providing designers with digital tools that reveal the environmental impact...