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Podcast: The Hard Part with Evan McCann
Episode: Max Cunningham from Sesh
Description: Max Cunningham is the Founder and CEO of Sesh Products.Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings.Chapters00:00 The Journey Begins: From Vaping to Sesh02:46 Cultural Insights: The Swedish Influence on Nicotine Products05:42 Navigating Regulations: Launching in Canada vs. the U.S.08:08 Market Dynamics: The Shift from Smoking to Pouches11:02 Branding and Positioning: Creating a Modern Nicotine Experience13:42 Investment Insights: Partnering with 8VC16:33 Consumer Feedback: Iterating in...