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Podcast: Strategy with Sally
Episode: #526: Quick Tip: Your Marketing Matures Over Time
Description: If you run a service-based business, your success rests on three pillars: people, time, and consistency. Take one away, and the whole business wobbles. Marketing isn't something you "finish" — it's something you grow into. Think of your sales and marketing like human development. In year one, you're learning to walk. You test different lead generation strategies, fall down a lot, and ride a serious rollercoaster. That's normal. The goal isn't perfection — it's discovery. Test 4–7 lead generation methods and find one or two that consistently bring in quality leads. In year two, you're a teenager. You've got a...