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Podcast: The Ad Podcast
Episode: Erica (Wolf) Parker & Gary Topiol from The Harris Poll
Description: Erica (Wolf) Parker is a research and insights leader at The Harris Poll, where she works with brands to translate consumer attitudes, cultural trends, and data-driven insights into clear, actionable strategy. Her work helps organizations better understand audiences and make smarter decisions rooted in public opinion. Gary Topiol An established leader in market research technology space with a strong track record of driving innovation and success. With a passion for pushing the boundaries of software development, and how this can be used to revolutionise the insights industry, he is now bringing Harris Quests AI-infused survey solution – QuestDIY – to market.